§ 04.09 — TLSA · Sales training · Consultancy · 2024
TLSA
WORDPRESS · B2B SERVICES
The Leadership and Sales Academy (TLSA) trains sales directors, managers and leadership teams. This white-label build had to convey heritage and range for a firm founded in 1989, and turn interest into qualified enquiry.
- Client
- TLSA
- Vertical
- Sales training · Consultancy
- Year
- 2024
- Role
- White-label
- Stack
- WordPress
- Status
- ● Live
- Verified
- Live site
§ 04.09.B
Problem
A training and consultancy firm sells intangible expertise, so the site has to stand in for a sales conversation: signalling authority, showing specific programme structure, and making audience fit obvious. It needs to separate itself from generic training providers and convert interest into enquiry, backed by credentials such as ISP endorsement.
§ 04.09.C
Constraints
01
Engagement
White-label · delivered for an agency partner
02
Stack
WordPress · bespoke theme
03
Scope
B2B services marketing · programme catalogue
04
Audience
Sales leaders · L&D buyers
§ 04.09.E
Build
Stack
- ▸ WordPress · bespoke theme
- ▸ Programme & service content templates
- ▸ Responsive · mobile-first layout
- ▸ On-page SEO · metadata & structured markup
- ▸ Enquiry & consultation forms
Plugins
- ✓ kept Bespoke theme · enquiry forms · SEO · caching