§ 04.15 — SADS · IT support · Managed services · 2024

SADS

WORDPRESS · B2B SERVICES

SADS provides managed IT support, cyber security, cloud, hosting, connectivity, cabling and VoIP for Kent businesses. This white-label build had to reassure businesses that outsourcing IT is safe and well-supported, and convert local prospects into enquiries.

Client
SADS
Vertical
IT support · Managed services
Year
2024
Role
White-label
Stack
WordPress
Status
● Live
Verified
Live site
§ 04.15.B

Problem

What was broken

A managed-service provider sells ongoing trust and responsiveness, so the site has to reassure businesses that outsourcing IT is safe and well-supported. It needs to lay out the breadth of services clearly, evidence reliability through case studies and reviews, and convert local prospects into enquiries.

§ 04.15.C

Constraints

Boundaries · published
01 Engagement White-label · delivered for an agency partner
02 Stack WordPress · bespoke theme
03 Scope B2B services marketing · case studies
04 Audience Kent SMEs · IT decision-makers
§ 04.15.E

Build

Stack · plugins · what was kept

Stack

  • ▸ WordPress · bespoke theme
  • ▸ Service-line & case-study templates
  • ▸ Responsive · mobile-first layout
  • ▸ On-page SEO · metadata & structured markup
  • ▸ Enquiry forms

Plugins

  • ✓ kept Bespoke theme · case studies · SEO · caching

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