§ 04.19 — Running At 40 Plus · Running · Community · 2024

Running At 40 Plus

WORDPRESS · COMMUNITY

Running At 40 Plus is a community for over-40 runners, sharing advice, events, challenges and support. This white-label build had to feel inclusive and encouraging while surfacing content and connecting the site to a wider social presence.

Client
Running At 40 Plus
Vertical
Running · Community
Year
2024
Role
White-label
Stack
WordPress
Status
● Live
Verified
Live site
§ 04.19.B

Problem

What was broken

A community brand runs on belonging and content, so the site has to feel inclusive and encouraging while surfacing advice, events and challenges. It needs to convert casual visitors into engaged members, reinforce a mental-health-positive ethos, and connect the website to its wider social presence.

§ 04.19.C

Constraints

Boundaries · published
01 Engagement White-label · delivered for an agency partner
02 Stack WordPress · bespoke theme
03 Scope Community · content marketing
04 Audience Over-40 runners · all abilities
§ 04.19.E

Build

Stack · plugins · what was kept

Stack

  • ▸ WordPress · bespoke theme
  • ▸ Blog / content & events templates
  • ▸ Social-platform integration
  • ▸ Responsive · mobile-first layout
  • ▸ On-page SEO · structured markup

Plugins

  • ✓ kept Bespoke theme · content publishing · social integration · SEO

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