§ 04.16 — City Contractors · Building services · HVAC · 2024

City Contractors

WORDPRESS · B2B MARKETING

City Contractors delivers air conditioning, mechanical and facilities building-services work across office, retail, hospitality and healthcare. This white-label build had to look established and competent to facilities and fit-out decision-makers.

Client
City Contractors
Vertical
Building services · HVAC
Year
2024
Role
White-label
Stack
WordPress
Status
● Live
Verified
Live site
§ 04.16.B

Problem

What was broken

A building-services contractor wins commercial contracts on capability and reliability, so the site has to convey its divisions — servicing, installation, refurbishment, retrofit — and the sectors it serves. The job is to look established and competent to facilities and fit-out decision-makers, and route them to enquiry.

§ 04.16.C

Constraints

Boundaries · published
01 Engagement White-label · delivered for an agency partner
02 Stack WordPress · bespoke theme
03 Scope B2B marketing · service divisions
04 Audience Facilities · fit-out decision-makers
§ 04.16.E

Build

Stack · plugins · what was kept

Stack

  • ▸ WordPress · bespoke theme
  • ▸ Service-division & sector content blocks
  • ▸ Responsive · mobile-first layout
  • ▸ On-page SEO · metadata & structured markup
  • ▸ Enquiry forms · spam protection

Plugins

  • ✓ kept Bespoke theme · enquiry forms · SEO · caching

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