Bracket A · Standard
Marketing site
Up to 15 templates · single locale · single brand · existing brand kit.
$7,500
- Pay
- 50 / 50 · Net-7
- Timeline
- 4 weeks
- Guarantee
- 3 metrics · or skip back-half
§ 03.04 — Sprint 04 of 06 · open now
A new WordPress site in 4 — 8 weeks. Custom theme. Sub-1s LCP. WCAG AA. Editors trained.
A senior engineer rebuilds your WordPress site end-to-end — discovery, custom Gutenberg theme, hand-built blocks, content migration, admin training, launch. Fixed from $7,500. Three measurable outcomes are written into the SOW on day one: sub-1s mobile LCP, WCAG 2.2 AA conformance, plugin count under 12. Miss any one on launch day and the back-half invoice is voided.
- Service
- Launch Sprint
- Starts at
- $7,500
- Timeline
- 4 — 8 weeks · fixed-bid
- Ideal for
- WP site that needs replacing, not patching
- Deliverable
- Live site · code · training · warranty
- Status
- ● Open · next start 09 Jun
§ 03.04.A
In 50 words
The Launch Sprint is a 4–8 week, fixed-price WordPress rebuild by one senior engineer. Custom Gutenberg theme, hand-built blocks, content migration, admin training, public benchmark on launch day. From $7,500. Three SOW-written outcomes: sub-1s LCP, WCAG 2.2 AA, plugins under 12. 12-month foundation warranty.
§ 03.04.B
Why teams book this
You inherited a WordPress site built on a page builder by an agency that no longer answers email. Twenty-seven active plugins. LCP is 4 s on mobile. Your marketing manager can't change a heading without breaking a layout. Every quote you've asked for is either "another Divi flip" for $3k or a "headless rebuild" for $80k. Neither fits.
A Launch Sprint is the third option. One engineer, four to eight weeks, fixed bid. We rebuild the foundation — custom Gutenberg theme, hand-built ACF blocks, sane plugin set — and ship a measurably faster, measurably more accessible, measurably more editable site. The page builder goes away. The plugin sprawl goes away. The "we can't change anything without a developer" problem goes away. The agency lock-in goes away. You own everything that ships, including the code, in a repository you control.
Recent client outcomes
- — Cyberhive · WP Bakery → custom · LCP 0.7s
- — Northbeam · headless launch · INP 92ms
- — Caster Foundry · Avada → custom · LH 98
- — Quay Mission · WCAG 2.2 AA on launch day
Live numbers · /benchmark · refreshed monthly.
§ 03.04.C
What you get · Week by week
W1Discovery + spec90-min kickoff. Repo + hosting + analytics + content access. We agree the page inventory, the three target metrics, and the eight templates that will be hand-built. Brief signed and counter-signed.
W2FoundationCustom Gutenberg theme scaffolded. Design tokens (color · type · spacing · motion). Eight to twelve hand-built ACF blocks. CI / build pipeline. Local dev parity with production.
W3Templates · coreHome, About, Services, Work / case-study, Insights, Contact. Each template a hand-built composition of the block library — no page-builder runtime, no autogenerated markup.
W4Templates · long-tail + contentService detail, FAQ, single-post, archive, search, 404. Your existing content migrated, with a 60-min editor review per top-15 page so you sign off on substance, not just layout.
W5Performance + accessibilitySub-1s mobile LCP locked in. WCAG 2.2 AA pass: manual NVDA + VoiceOver + keyboard. Plugin count audited and capped under 12. Three target metrics measured against SOW.
W6Training + launch60-min recorded admin training. Plain-language editor runbook. DNS cutover. Public PageSpeed Insights URL + accessibility statement live on launch day. 30-day post-launch support + 12-month foundation warranty.
§ 03.04.D
What ships
Sample · Launch package
FIG. 04 — Launch package contents
Every Launch Sprint, default
What's in the box
- ▸ Custom Gutenberg theme · your repo · MIT-internal
- ▸ 8 — 12 hand-built ACF blocks · documented
- ▸ 10 — 15 hand-built templates
- ▸ Sub-1s mobile LCP · public PSI URL
- ▸ WCAG 2.2 AA pass · published statement
- ▸ Plugin set under 12 · each named, each justified
- ▸ Content migration from existing site
- ▸ 60-min recorded admin training (Loom)
- ▸ Plain-language editor runbook
- ▸ Local dev environment · CI / build pipeline
- ▸ 30-day post-launch support
- ▸ 12-month foundation warranty
§ 03.04.E
What's out of scope
- × Visual / brand design (provide brand kit or add Brand Sprint)
- × Copywriting / messaging strategy
- × Custom illustration / photography
- × WooCommerce / large e-commerce (separate quote)
- × Multi-locale at the Standard bracket (Bracket B+)
- × Hosting setup / DNS management (we recommend, you provision)
- × Ongoing maintenance (see Care Plan)
- × Native mobile apps (see Mobile App)
Not sure a rebuild is the right move? Start with an Audit Sprint — 7 days, $1,500, you'll know in writing whether the foundation can be saved or needs replacing. The audit fee credits 1:1 against this Launch Sprint within 30 days.
§ 03.04.F
Pricing · Three brackets
Bracket B · Multi-locale
Localized · richer
Up to 25 templates · 2 — 4 locales (WPML / Polylang) · 2 brands max.
$14,000
- Pay
- 40 / 40 / 20
- Timeline
- 6 weeks
- Guarantee
- 3 metrics per locale
Bracket C · Enterprise
Multi-site / SaaS
WP Multisite, 5+ properties, or integrations. Bespoke quote.
From $24,000
- Pay
- 25 / 25 / 25 / 25
- Timeline
- 8 — 12 weeks
- Guarantee
- SOW-named metrics
Outcome-tied pricing: sub-1s mobile LCP, WCAG 2.2 AA pass, plugin count under 12, and the eight target templates are written into the SOW on W1. If launch-day verification leaves any one of those open, the back-half invoice is voided — you keep what we built and pay only the deposit. 12-month foundation warranty: if the theme code we shipped breaks on a core / PHP update inside that window, fix is at cost. Doesn't cover plugin updates you install yourself, page-builder reintroductions, or content edits that introduce regressions.
§ 03.04.G
FAQ · Five
Q1
Why not just fix what's broken instead of rebuilding?
Sometimes that's right — and that's what the Performance Rescue and Accessibility Sprint are for. A Launch Sprint is the right call when the foundation itself is the problem: page builder, 25+ plugins, themes you can't update without breaking layouts, editor workflow rot, no clear ownership. If you're not sure, the Audit Sprint gives you a written rebuild-or-patch recommendation in 7 days.
Q2
What about the existing content / SEO / links?
Content migrates from the existing site, URL structure preserved by default. 301 redirects mapped where slugs must change. Schema + meta-descriptions audited and improved. Sitemap + robots.txt + Search Console submission included. SEO equity loss on the rebuild is typically 0 — 5 % short-term and recovered within 60 days when the site is faster and more accessible.
Q3
Who designs the visual look?
If you have a brand kit (logo, typography, color palette, voice), I work from it. If you don't, the Launch Sprint isn't a design service — add a Brand Sprint with a partner designer ($2.5k — $6k typical) or bring your own designer. The engineering work assumes the visual direction is decided; rework on aesthetic preferences after W3 is handled as a Change Order.
Q4
What happens after launch?
30-day post-launch support is included: bug fixes, small content tweaks, deploy questions, anything that came up during the first month live. After that, regular changes are handled either by your team (the runbook is plain-language) or under the Care Plan retainer ($600 — $1,800 / mo). The 12-month foundation warranty stays in effect either way.
Q5
Can I keep my existing host / plugins / page-builder?
Host: yes if it's reasonable (Kinsta, WP Engine, Rocket.net, Cloudways, SiteGround, Pressable). Plugins: only the ones that survive the W2 audit — most page-builder sites lose 60 — 80 % of their plugin count. Page-builder: no. The Launch Sprint replaces the page-builder runtime with a custom Gutenberg theme; that's the whole point. If you need the page-builder for some reason, this isn't the right service.